Blog # 4 Why Marketing and PR are Crucial for Every Business: Unlocking Their True Meaning & Roles
Nowadays, having a terrific product isn't enough to grab your customers' attention. You have to call in some backup with marketing and public relations to get the word out there. It's super important to connect with your target audience in a unique way that sets you apart from the competition. That's where the marketing and PR teams come together to achieve a common goal. Getting some extra support can make all the difference in today's market.
Let's start by profoundly understanding marketing and public relations (PR). Although both fields aim to promote and raise awareness for a company or brand, they have different objectives. Marketing involves creating, communicating, and delivering value to customers. It encompasses various activities like market research, product development, pricing, distribution, and promotion. The primary aim of marketing is to generate demand and drive sales by understanding and meeting customer needs.
The Thanksgiving week is when Black Friday and Cyber Monday sales take place. This week, there have been many social media, newspaper, and TV advertisements for early Black Friday sales, and the prices are dropping. The Black Friday and Christmas holiday week are the busiest shopping times in the US, whether online or in-person. For this reason, the marketing and advertising industry must work together to create unique campaigns with new deals every hour or day. For instance, Ultra Beauty offers a gift with a purchase and a special discount code for email subscribers to buy early Black Friday sales. Companies want customers to return to their online stores multiple times a day. Most companies have loyalty programs to retain customers after Black Friday, offer competitive prices and promotions, and stay in touch with customers via emails, surveys, and other communication channels. I receive many SMS from different companies that I purchased from in the past. One of them says, "SELLING FAST!!! Shop our top Black Friday deals before they sell out! SHOP EARLY from Pura Vida." That is an example of effective direct text message marketing covering product launches, welcome offers, order status, shipping updates, etc. It's a fast and well-received method of notifying many customers about fantastic discounts and a special message from their brand. The buzzwords and sneak peeks in the messages make it easy to get tempted and click the link. That is an example of consumer anticipation.
The main page of Ultra Beauty Black Friday Deals and its products cost.
Ultra Beauty- Free Gift Purchase
Target Corporation - Black Friday Deals
Public relations is about building and nurturing relationships between a business and its stakeholders. The main goal of PR is to manage a company's reputation and image by influencing public opinion through strategic communication, media relations, crisis management, community outreach, and reputation management. It can help a business establish trust and credibility, increasing sales and customer loyalty.
Ultra Beauty has recently released a press release containing valuable data on their financial performance for Fiscal 2023. This information is intended for news reporters, business analysts, and everyday consumers to inform them of the company's net sales, capital expenditures, inventory, and more. The press release also highlights that each release can boost the company's social channel engagement and drive valuable inbound traffic.
Ultra Beauty Press Release- Fiscal 2023 Results
Once again, marketing and PR have different focuses; they often work together to achieve common goals. Keeping up with the latest trends and strategies is crucial to stay ahead in the fast-paced world of marketing and PR. Here are some tips to help you stay on top of your game:
Firstly, prioritize continuous education and stay updated on industry news and best practices.
Attend conferences, workshops, webinars, and follow industry influencers on social media.
Network with other professionals in the field and participate in online forums and communities.
Embrace innovation and be open to trying new techniques and platforms. By staying informed and adaptable, you can ensure that your marketing and PR efforts are always fresh, relevant, and effective.
Sam's Club, a subsidiary of Walmart, has released a guide to help you prepare a budget-friendly and delicious Thanksgiving meal for under $100. The guide offers a last-minute dinner plan for those who want to save time and money while enjoying a mouth-watering feast with their loved ones. Whether you prefer pick-up, shipping, or delivery, you can conveniently purchase everything you need online as a Sam's Club shopper. This public relations blog post is an excellent example of Sam's Club's Black Friday dinner promotion. So, don't let a tight budget ruin your Thanksgiving festivities - order now and have a feast to remember!
Sam’s Club - Thanksgiving Article
List of Thanksgiving Product to Buy at Sam’s Club
When click the Mashed Potatoes link- it direct me to their webpage for pickup order.
https://corporate.walmart.com/about/samsclub/news/2023/11/17/host-a-last-minute-thanksgiving-for-8-on-a-100-budget-with-sams-club
Happy Thanksgiving, everyone :)
